Paid Advertising Management

Meta + Google Local Services Ads

To: Kara Groff, President
Meadow Green Funeral Home & Cemetery
Groff Family Services

From: Crabtree Marketing

Overview

This proposal outlines Crabtree Marketing's managed advertising services for Meadow Green Funeral Home & Cemetery. We will handle the strategic setup, optimization, and ongoing management of your paid advertising campaigns across Meta platforms and Google Local Services Ads, enabling you to reach more families in your community at the right moment.

Service Scope

📱 Meta Advertising (Facebook + Instagram)

Campaign strategy, audience targeting, creative optimization, and continuous performance monitoring on Meta's family of platforms.

🔍 Google Local Services Ads (LSA)

Setup, management, ongoing optimization, and performance tracking to connect with families searching for funeral home services in your area.

Pricing & Investment

Management Fee

$1,500/month

Covers strategy, setup, optimization, reporting, and ongoing campaign management.

Ad Spend Budget (Separate)
Billed directly to your ad accounts. Recommended: $1,000–$1,500/month based on your previous approval and market opportunity.

What's Included

Meta Campaign Strategy & Optimization — Audience targeting, campaign setup, A/B testing, performance analysis, and continuous optimization
Google Local Services Ads (LSA) — Setup, management, lead verification, and performance optimization
Monthly Performance Reporting — Key metrics, insights, and recommendations on lead volume, cost per lead, and campaign performance
A/B Testing — Continuous testing of targeting, audience segments, and campaign variations to improve results
Budget Pacing & Spend Management — Ensuring your ad budget is efficiently allocated and spent strategically
Ongoing Campaign Monitoring — Real-time monitoring and adjustment to maximize performance and ROI

What's Not Included

The following remain your responsibility:

Ad Creative (Images, Videos, Copy) — You provide all creative assets. We can offer guidance on best practices, but creation is client-provided
Ad Spend Budget — Billed directly to your Meta and Google ad accounts; not included in our management fee
Website Changes, SEO, Social Media Management — Out of scope; separate services if needed
Other Marketing Services — This proposal covers paid ads only

Current Status & Context

Meta Ads
Currently live (launched March/April 2026). We will focus on performance improvement, optimization, and scaling what's working.

Google LSA
Verification documents submitted. Launch pending final verification completion.

Budget
You've approved $1,000–$1,500/month ad spend budget. This proposal formalizes our managed approach to that spend.

Terms & Conditions

Commitment Period

3-month initial commitment, then month-to-month thereafter.

Cancellation

30-day written notice required to cancel or modify services.

Billing

Management fee due on the 1st of each month. Ad spend billed separately through your ad accounts.

Performance

Monthly reporting and optimization. Results depend on market, budget, and creative quality.

Next Steps

Ready to move forward with managed paid advertising for Meadow Green?

Please confirm your approval and we'll begin immediate setup and optimization of your campaigns.

Approve & Begin